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    <lastmod>2023-08-30</lastmod>
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      <image:title>Work - Microsoft eBook</image:title>
      <image:caption>Thought leadership, digital transformation, firstline worker</image:caption>
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      <image:caption>Thought leadership, digital transformation, firstline worker</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Thought leadership eBook for Microsoft that I wrote while working for one of their agencies. I got to write about some good ideas on this project, stuff that kind of came out of years of writing about digital transformation for other clients. It all came together on this one. Read the rest at https://discover.office.com/firstline-employee-engagement</image:caption>
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      <image:caption>Thought leadership, digital transformation, firstline worker</image:caption>
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      <image:caption>Thought leadership, digital transformation, firstline worker</image:caption>
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      <image:title>Work - WordPress</image:title>
      <image:caption>copywriting, content strategy</image:caption>
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      <image:caption>copywriting, content strategy</image:caption>
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      <image:caption>copywriting, content strategy</image:caption>
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      <image:title>Work - WordPress</image:title>
      <image:caption>copywriting, content strategy</image:caption>
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      <image:title>Work - Microsoft eBook</image:title>
      <image:caption>Thought leadership, digital transformation, Millennial, teamwork, Gen X, Gen Y, Gen Z, Baby Boom, Traditionalist, multigenerational workforce</image:caption>
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      <image:caption>Thought leadership, digital transformation, Millennial, teamwork, Gen X, Gen Y, Gen Z, Baby Boom, Traditionalist, multigenerational workforce</image:caption>
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      <image:caption>Thought leadership, digital transformation, Millennial, teamwork, Gen X, Gen Y, Gen Z, Baby Boom, Traditionalist, multigenerational workforce</image:caption>
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      <image:title>Work - Boutique cybersecurity</image:title>
      <image:caption>30-day payback, ROI</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b0ab7dc534a56dc3655b3b/1489013944713-GY33XZFFXVPRKK6AYR8K/Govt+%26+LE+Cropped.png</image:loc>
      <image:title>Work - Boutique cybersecurity</image:title>
      <image:caption>30-day payback, ROI</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b0ab7dc534a56dc3655b3b/1529169003481-ZL89W7IY6LDEKL7ZIHU1/Empower+Employees+1.png</image:loc>
      <image:title>Work - Microsoft eBook</image:title>
      <image:caption>thought leadership, digital transformation, Microsoft Teams,</image:caption>
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      <image:caption>thought leadership, digital transformation, Microsoft Teams, human perspective,</image:caption>
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      <image:title>Work - Starbucks Clover Coffee</image:title>
      <image:caption>Branding, creating new brand, rebranding, small batch premium coffee</image:caption>
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      <image:title>Work - Starbucks Clover Coffee</image:title>
      <image:caption>Branding, creating new brand, rebranding, small batch premium coffee</image:caption>
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      <image:title>Work - Toyo Tire</image:title>
      <image:caption>Brand tools, Tone and voice, new business pitch, value proposition, pillars, propositioning, messaging</image:caption>
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      <image:title>Work - Toyo Tire</image:title>
      <image:caption>Brand tools, Tone and voice, new business pitch, value proposition, pillars, propositioning, messaging</image:caption>
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    <lastmod>2017-04-14</lastmod>
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    <lastmod>2025-12-04</lastmod>
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      <image:title>Hi. I'm John.</image:title>
      <image:caption>Click for my LinkedIn profile</image:caption>
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      <image:title>Sloppy review cycles destroy budgets. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Sloppy review cycles destroy budgets. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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